Single Customer View
Intech are experts in single customer view solutions
Intech’s Single Customer View (SCV) Framework is a comprehensive data quality and management platform that focuses on extracting, cleansing, and linking all relevant data, potentially across multiple systems, to the correct and uniquely identified customer, contact or entity. This provides a complete and accurate view of information relevant to each contact or entity, also referred to as the Golden Record, Single View of Customer, Unified Customer View or a 360 Customer View.
Single Customer View Software
Intech’s single customer view software is a complete solution. At Intech we take care of all aspects of your single customer view implementation including extracting, cleansing, and linking all relevant data across multiple systems and databases.
Single Customer View Platform
The Intech single view platform is powered by Intech’s single customer view framework and is agnostic, working seamlessly with your data siloes, databases, data warehouses, CRMs and other sources of data to reveal a single source of truth.
Single Customer View Database
Our single customer view and single entity developers can help your organisation develop a single customer view database to realise your single source of truth.
Who uses Intech's Single Customer View / Single Entity View (SCV)?
Many of Australia’s leading private companies, governments, and NFPs have something in common. They use Intech’s single Customer View / Single Entity View Solutions. Our development experience ecompases, commercial, defence, utility and retail sectors.
The Challenge
Each year the amount of data generated by people and systems continues to grow exponentially. Soon the amount of data held globally will approach a mind boggling 200 Zettabytes.
Organisations are faced with the increasingly complex task of making sense of the massive volumes of information at hand. Separate, unconnected and inconsistent data across multiple new and legacy technology platforms create incomplete data views.
The Opportunity
Having well managed and well organised information about customers can bring tremendous value to any enterprise that embraces data-driven decision making.
Intech's Single Customer View Solution
Intech’s Single Customer View Framework is an all-encompassing platform for data quality and management, designed to extract, cleanse, and connect all pertinent data, potentially from various systems, to the correct and uniquely identified customer, contact, or entity. This approach ensures a comprehensive and precise view of information relevant to each contact or entity, often referred to as the Golden Record or 360 view of a customer.
Single Customer View is also referred to as a Single Entity View or a multi-domain Single Customer View when the solution aggregates data about any type of entity such as a person, organisation or product.
Single Customer View
Single Customer View
Single Customer View is known as SCV (Single Customer View), 360 View Of A Customer)
Single Entity View
Single Entity View
Single Entity View (SEV) is when the solution aggregates data about any of entity such as an organisation or product.
Benefits of Single Customer View by Intech
- Established framework with proven record of success
- Integrated data quality processes
- Highly sophisticated data matching ensures accurate aggregation of entity information
- Improved analytical capabilities; accuracy and reliability of intelligence products
- Greater operational efficiencies; more time spent on analysis, less time spent on collection
- Integrates into custom built applications on all major platforms.
- Enhanced customer service
- Higher cross selling opportunities
- Increased customer acquisition and retention
What does the single customer journey look like to get the most out of your customer data.
Step 1:
Gather your data
Step 2:
Clean your data
Step 3:
Aggregate your data
Step 4:
Analyse your data
Step 5:
Apply your data
Step 1 - Gather Your Data
For any process to aim to create a single source of truth, the natural starting point is to identify and gather together your separate customer databases and decide which customer data points make sense within your business context. By identifying a set of data points that make sense within your business context, you will be able to address your individual organisation requirements.
Step 2 - Cleaning your data
It starts with IQ Office software suite a powerful tool to drive a rigorous standardisation process – getting your data rapidly parsed, formatted and prepared in a consistent structure
Next, by validating your data against authoritative external sources such as Australia Post or the ABS as well as other dependable reference files from around the world, we can rapidly repair and enrich data records enhancing quality along the way.
Our information remediation process even resolves data anomalies such as spelling mistakes, typos and duplicate records.
We then apply intelligent matching and linking techniques that emulate human processes to work out which discrete records may represent the same customer or entity.
In addition, we employ proven AI algorithms to mathematically score the matching results to ensure the best possible outcomes and eliminate potential bias.
Step 3 - Aggregating and linking identifying data
Once the highest data quality is achieved the Single Customer View can link identifying data attributes such as name and contact details to transactional data records such as customer purchases, website visits, sales enquiries and any other customer interactions giving you even greater insights into customer engagement.
Step 4 - Analyse Your Data
Just imagine how a complete view of your customers can help you deliver exceptional customer experiences when you have current, accurate and comprehensive information about the people and organisations that you deal with.
With just a single search your authorised operators can view all relevant customer history, allowing them to make the best commercial decisions for your business.
So, to overcome your CRM data issues and siloed data challenges when planning your next digital transformation or next AI project, consider how Intech’s data quality and entity resolution solutions can help your business.
Add additional data depth
And if you need even more data depth, Intech can append all types of internal or external data to your records. ABN’s, census or demographic data, location data, you name it, we can add it to your customer profiles.
Keep a single customer view up to date
And to keep things current, after the initial data load and batch processing, a Change Data Capture process is used to feed the Single Customer View with data updates in near real time, ensuring the data is always complete and up to date.
Using a real time API, Intech can even integrate with your existing CRM such as Microsoft Dynamic or Salesforce, enabling fuzzy logic searches and record management.
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