Most large, successful businesses or organisations that exist today once started small, building around a single great idea—be it a product, service, or solution that addressed a need in the marketplace. Small organisations naturally want to attract more customers so they can gradually—or sometimes rapidly—turn into large organisations. New divisions and departments will need to […]
How to create a single customer view Read More »
Having looked at why using an Address Validation service for your customer database is vitally important for effective business in our last blog post, this month we take a deeper, more technical dive into Intech’s solution to help you understand how it all works together to deliver the service known as location intelligence, and the benefits of the solution.
Address Validation: Understanding Location Intelligence Read More »
Let me introduce you to Mr Peter Jones.
According to my customer database, he lives at 16 Cavendish Street in the Sydney suburb of Stanmore. However, I also have a record of a ‘P Jones’, who supposedly lives at 1/6 Cavendish Lane in the Sydney suburb of Enmore.
In my database, I also have a record of a ‘Pete F. Jones’ purchasing one of my company’s products, and another transaction, recorded several months later, where a ‘PF Jones’ orders the same item.
Who are these multiple mysterious ‘Mr Jones’ personages who are apparently residing in close vicinity to one another in the inner-city suburbs of Australia’s largest city, and purchasing similar products from my company?
Would it surprise you to learn that they are actually one and the same person?
Getting to ‘True’ with Single Customer View Read More »
Ask any successful business owner which customers they value the most, and they’ll tell you it’s the ones that keep coming back to buy again. Once a business has established its customer base, estimations are that somewhere between 60 to 80 percent of future business will come from that existing group of customers. So clearly,
The Goldmine In Your CRM System – Why customer data is your most valuable business asset Read More »
